Building a website is not as complicated as
you might think. The first part of your website on which you will need
to focus is the Home Page. The purpose of the Home Page is to generate
interest in your website. If people are not turned on by it, they will
simply click and be gone. It is also especially important for your
ranking in the Search Engines and Directories. Robots and spiders as
well as people will read your website in order to decide the category
or categories in which to place your website in their Search Engines
and Directories and how well it should be ranked.
Your Home Page should tell people about you,
your business and what you will do for them if they keep reading your
website. It should be short and simple. Don't try to tell your whole
story on the Home Page. That is what your interior pages are for.
After you complete the copy for your Home
Page, you should then decide about the details you wish to present
such as descriptions about your products, services, hours, location,
contacting you, a shopping cart for your products, a page for people
to sign up to get emails from you about your business, etc... These
details will form the basis for the additional "Interior Pages".
A website should have at least 5 pages in
order to give it a professional appearance. Of course, if you have a
larger message to convey, it can have dozens of pages or more.
Each page should be concise and cover one
topic. Graphics that will enhance your story are important to make the
pages interesting and fun to read. If you have photos we will use
them, or we can help you find photos that are relevant. We can also
provide other types of graphics, including graphics that will give
your pages movement.
Once you have written copy for your Home Page
and determined what other pages you will want, we can start working
for you. We will build your website to reflect your business. You can
tell us exactly what you want, or let us suggest a design for you.
Once we start building your website you will
be able to view it on your computer. You can email us suggestions or
call us. The important thing is that you like it. If you don't like
it, it will not give you the image and confidence for which you are
paying.
During the creative part of the building your
website your input is essential. You can email changes as you see your
website taking shape and coming to life. This process will stimulate
you and you will come up with ideas and verbiage that will make your
website perfect for your business.
Remember, a website is always a work in
progress. Unlike a brochure that must be reprinted each time you change
something, a website can be continuously updated if that's what your
business needs.
You will be surprised at how easy we
will make this process for you. In no time you will have a web presence
or a way to sell your products and services over the Internet.
